GROWTH BY DESIGN

DESIGN DRIVEN TRANSFORMATION

growth by design

Staying relevant for your customers and society, that is crucial for long term success as a company. Too often companies get caught up in short term financials, and make changes only on an instrumental level.

We believe that long term growth can only be reached when you design holistically: considering the company in its ecosystem, linked to society, customers, other stakeholders and its environment.

The Growth by Design framework is a powerful guide in determining how change can be approached to ensure lasting impact

It is a guide for forward looking organisations. A holistic and coherent approach for sustainable growth and change in a complex and uncertain environment.

8 PERSPECTIVES

Addressing the 8 perspectives of the Growth by Design framework in designing and executing ensures all the elements are included that are required for sustainable growth and change.
Strategie
STRATEGY

depict your ambition and overarching strategic priorities to provide a clear focal point (for your transformation effort)

organisatie
ORGANISATION

design your organisation to facilitate teams to achieve your strategic goals & individuals to flourish

governance
GOVERNANCE

design your decision making processes, governance structures & performance management systems to accelerate your strategy

cultuur
CULTURE

describe the behaviours & values you need to achieve your transformation goals

solutions
SOLUTIONS

select the solutions you need to realise your strategic goals, e.g. labs, programs, partnerships, training

skills
SKILLS

identify the key skills teams need to develop: e.g. Design Thinking, Lean Startup, customer centricity, agility, digital skills

tools
TOOLS

list the tools you need to empower your teams and organisation: e.g. IT tools, communication platforms, portfolio tools, canvasses

places
PLACES

design the physical surroundings where your teams need to get their work done, e.g. (co)location of teams, workspace for teams

growth by design

DOWNLOAD THE CANVAS

Do you want to use the canvas within your own organisation?
Download the canvas by leaving your emailadress below and start your transformation journey today.