INNOVATION MARATHON LONDON
On this page you can find all the information necessary for the digital experiments. The first document contains an overview of all presentations and assignments.
ASSIGNMENT 1: DIGITAL EXPERIMENT CANVAS
Who is your customer? How can you target them? In this assignment you will create a persona based on consumer insights and your own insights. In this document you can find the Digital Experiment Canvas. This is a handy tool to get a clear understanding of your target group
ASSIGNMENT 2: DESIGNING THE EXPERIMENT
Now that you have identified who your expected target group is, it’s time to fill in the experiment canvas. Use your persona to think about what his / her problems are. Make a hypothesis, what are the expected outcomes? When is this experiment a success? Write this down in the experiment canvas.
ASSIGNMENT 3: FACEBOOK ADVERTISEMENTS
In this assignment we will write the texts for the Facebook Ads and choose visuals that suit your target group and hypethesis.
ASSIGNMENT 4: BUILD THE AD
Now that we have defined the personas and created the content for the ads, it is time to actually start creating the ads! In the clickable PDF you will find step by step the instructions for setting up the advertisements. Click: Launch with Facebook Business Manager. If something is unclear or does not work, we are happy to help!!
HUNGRY FOR MORE?
FACEBOOK BLUEPRINT SESSIONS
- Who is your target audience?
- Building the ads
- A/B testing
EXPERIMENT BACKLOG TOOLS:
- Airtable – Growth Experiments template
- A/B testing
FACEBOOK CAMPAIGN TRACKING TOOLS
- UTM tracking – important to track your URLs (see where people click)
- Facebook Pixel
- Google Analytics
- Google Tagmanager
IN NEED OF EXPERIMENT INSPIRATION?